CEO Sam Zell enjoyed the little dig his Chicago Tribune got in on the rival Sun-Times, which held a contest to let readers' express their opinion on Zell's possible interest in auctioning off the naming rights to Wrigley Field before he sells the Cubs. The winning video was submitted by staffers at the Tribune. Zell's email this afternoon:

From: Talk to Sam
Sent: Monday, March 24, 2008 1:35 PM
Subject: Shocking Video
Partners,

I returned from out of the country this weekend to learn that one of our employees had entered a video in the Sun-Times contest designed to protest a name change of Wrigley Field.

Needless to say, I was shocked! Appalled! The video was a blatant disregard for Tribune Company policy. It demonstrated a glaring disrespect for your chairman and CEO. (I’m much better looking, clearly more agile, and I think whoever played me was singing off key.)

So, I immediately referred to the 11th commandment: Thou shalt not take oneself too seriously. And, then I shared the video with my family and friends.

Here’s the link if you didn’t catch it: http://www.chicagotribune.com/chi-suntimes-song-contest,0,1932877.htmlstory

It’s most definitely worth the watch, and it was a deft grab of the ball away from that other paper. What was their name again?

Sam

And in San Diego: Tribune-owned station KSWB is dropping the CW to become a Fox affiliate. The station currently airs the KTLA Morning News that originates here but is looking to add "three to fours a day of news to the lineup." TV Week