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Tu Ciudad, the Emmis magazine that has tried to make a go of the upscale Latino market in Southern California, is suspending operations. The email from Emmis exec Gary Thoe.
Dear Emmis Publishing employees,It is with considerable regret that I announce that Emmis Publishing is suspending publication of Tu Ciudad. Despite laudable efforts from the entire Tu Ciudad team, the magazine was not able to find a way to commercial viability, making this move necessary. For more than a year, we worked with Tu Ciudad management to find strategic alternatives for the magazine; such efforts included discussions with companies focused more fully on the Hispanic media market. Unfortunately, we weren't successful.
We are doing our utmost to handle the people aspect of this decision in the most respectful manner we can. Employees of Tu Ciudad are receiving severance packages and career transition services.
I would like to stress that the decision is specific to Tu Ciudad. Emmis Publishing continues to look at opportunities to expand its portfolio of city and regional magazines, as our recent purchase of Orange Coast indicates.
As always, I welcome your questions and comments.
-Gary