Mike Florio, the fan who started Profootballtalk.com eight years ago, hits it big. NBC will announce Monday that is acquiring rights to PFT's content and will run it at the top of the network's football web site, according to Sam Farmer of the L.A. Times.

Florio's isn't simply a case of a couch potato finding a fortune between the cushions. He has worked hard for this, and PFT has emerged in recent years as a popular resource for fans, media and NFL insiders alike. Florio and his small group of freelance writers collect and rewrite stories from newspapers and websites, but also break their own news, chase down rumors and crack wise on the nation's most popular sports league.

Edited to fix headline