Media

BuzzFeed newsroom: 58% women and 68% white

buzzfeed-editorial-pie.jpgBuzzFeed founder and CEO Jonah Peretti posted some interesting numbers about his company today. I don't know how these compare to legacy news companies such as the New York Times or the LA Times or NBC because they aren't this transparent. Well, I know how it compares in general to the LA Times (and so do you) but not with any specific numbers.

What Peretti says is that the majority of BuzzFeed editorial employees are women: 58.3 percent. (In contrast, the male to female ratio in the tech department is 75-25.) The editorial department is 67.7 percent white, with Asian American the largest minority group at 10.7 percent. In the company's overall managerial ranks, 80 percent are white (and 37.7 percent are white women compared to 41.8 white men.)

That's just cherry-picking some of the numbers that seem interesting to me. Here he gets to do the picking:

Today I’m sharing the latest data from BuzzFeed in an effort to track our progress and hold ourselves accountable to each other and the public. Transparency of diversity numbers is becoming more common among tech companies, an encouraging trend, and we are happy to be among the companies publicly disclosing these numbers.


Across BuzzFeed overall, we are less white than we were this time last year.

Globally, we have more women managers than men: 52% of BuzzFeed managers are female, 48% male.

Asian-Americans make up about 12% of the employees working on both editorial and branded content for BuzzFeed Motion Pictures.

As a company, we are more female than we were a year ago — we now have more women than men working at BuzzFeed.

There's more at his blog post.


More by Kevin Roderick:
Google taking over LA's deadest shopping mall
Gustavo Arellano, many others join LA Times staff
Power out Monday across Malibu
Put Jamal Khashoggi Square outside the Saudi consulate on Sawtelle
Here's who the LA Times has newly hired*
Recent Media stories on LA Observed:
Gustavo Arellano, many others join LA Times staff
Here's who the LA Times has newly hired*
LA Observed Notes: Clippers hire big-time writer, unfunny Emmys, editor memo at the Times and more
New seasons of SoCal Connected, Lost LA on KCET
LA Observed Notes: Media notes, homeless ruling, scooters and lion cubs
LA Observed Notes: Times hiring binge, LA Weekly investor sues, media tidbits
LA Observed Notes: Editor moves, NYT steps on JGold turf, jobs and more
Jonathan Gold, LA's preeminent food writer, has died at 57