NewsCentral, we hardly knew ya

newscentralnomore.jpgNew boss Steve Mauldin isn't even at the Channels 2 and 9 duopoly yet, but already change is happening in Studio City. The NewsCentral brand announced with great fanfare just in July is out, along with Patrick McClenahan, the president & general manager who ballyhooed it by saying "we are excited to be combining our own assets to cover Southern California like no one else can.” I'm told that newscasters have already stopped referring to NewsCentral, and the brand is all but gone from the website. Things will be fully back to the old way as soon as the news graphics that kept KCBS and KCAL distinct are dug out of the trash and the trucks can be (re-)re-painted.

TV talk: Folks at Fox 11 are girding for another round of layoffs.


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