Even if the creased, black-and-white picture of John F. Kennedy on a boat with naked skinnydippers were real, TMZ went more than a little overboard, calling it "the JFK photo that could have changed history." The site labeled their find "Exclusive" and went deep with experts authenticating the photo and IDing Kennedy with the naked women. None of which was true — it was a color photo from a Playboy shoot in 1967, four years after Kennedy's death. The Smoking Gun got the real scoop.

TMZ's skinback, Man in Photo is Not JFK, is much shorter than the original post and offers no explanation for how its experts, including two supposed JFK biographers, could be so wrong. "We’re not happy about it, but this is part of journalism,” Harvey Levin told the New York Times.

Fixed: Skinback, not skimback. I can never keep them straight.