TMZ's next target: sports

Harvey Levin is already staffing up for TMZ Sports, says Brian Stelter in the New York Times.

TMZ’s specialty is unvarnished celebrity coverage. And because Mr. Levin sees a lot of what he calls agenda reporting in sports, he also sees an opening for coverage by an outsider, free of potential conflicts of interest, like league licensing deals.

“I don’t really see a difference between a sports star and a celebrity,” said Mr. Levin, who added that the NBA star Ron Artest dropped by the TMZ newsroom in September for an on-camera visit. Warner Brothers says the site will begin early next year.

Consider yourself warned, D.C.: "Mr. Levin said TMZ might expand further into Washington." By the way, TMZ has nothing on Artest's injury. The official word is he fell at home, needed stitches and missed last night's game with a concussion.