TMZ's next target: sports

Harvey Levin is already staffing up for TMZ Sports, says Brian Stelter in the New York Times.

TMZ’s specialty is unvarnished celebrity coverage. And because Mr. Levin sees a lot of what he calls agenda reporting in sports, he also sees an opening for coverage by an outsider, free of potential conflicts of interest, like league licensing deals.

“I don’t really see a difference between a sports star and a celebrity,” said Mr. Levin, who added that the NBA star Ron Artest dropped by the TMZ newsroom in September for an on-camera visit. Warner Brothers says the site will begin early next year.

Consider yourself warned, D.C.: "Mr. Levin said TMZ might expand further into Washington." By the way, TMZ has nothing on Artest's injury. The official word is he fell at home, needed stitches and missed last night's game with a concussion.

More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Websites stories on LA Observed:
Website relaunched for Los Angeles Review of Books *
Echo Park Patch invades Silver Lake, takes over
Huffington Post wins Pulitzer Prize for national reporting
Ugliest people in sports? New at LA Times site
Parents of Bay Citizen and California Watch officially merge

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

LA Observed on Twitter and Facebook