Former L.A. Times religion writer William Lobdell and ex-felon Barry Minkow have launched iBusiness Reporting to investigate inflated claims by public companies — paid for in part by short-selling stock in the companies they expose. Here is the concept explained, plus Lobdell explains how he hooked up with Minkow, who went to prison for the Zzzz Best fraud in the Valley long ago and now is a senior pastor in San Diego.

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