Media

New York Times unveils a California newsletter

nyt-newsletter-grab.jpgThis week the New York Times is testing the concept of a morning newsletter on California news. This morning's first one, written by Los Angeles bureau reporter Ian Lovett, starts with an update on the wildfires in Kern County and elsewhere. It moves through the heat, the violent neo-Nazi protest in Sacramento, and other California stories already published in the NYT. California Today also outlinks to stories in the LA Times, on KCET's website (about In-N-Out Burger’s Bible verses and owning family) and other media sources. And it posts the Twitter haiku contest between the social media staffs at BART in San Francisco and at Metro in Los Angeles.

The times is billing it as an experiment. "We’re trying out California Today all week. It stays live from 6 a.m. Pacific time until late morning," the note says. "What would you like to see here to start your day? Tell us at CAtoday@nytimes.com, or reach us via Twitter using #CAToday."

On Twitter, Lovett has tweaked his profile to include the newsletter: "This week, I'm writing a CA morning newsletter."

Should the LA Times be concerned about this arrival in its California newsletter space? Maybe. The LAT newsletters seem to be doing well, but I continue to hear grumbling about the impact of the LAT's early deadlines on the print paper. Apparently the Brexit news was in the print New York Times and Wall Street Journal that are delivered here, but the news was too late for the LA Times front.

Here's a short writeup on the new newsletter at NiemanLab.


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