Blogdowntown takes a gamble on print *

blogdownton-weekly-cover.jpgBlogdowntown Weekly, which debuts Aug. 5 , will show up on Thursdays "focused on calendar and lifestyle content for Downtown." From founder Eric Richardson's announcement:

It's an enormous step for us, and one that has consumed most of my waking hours over the last six months.

We're going to be printing 25,000 tabloid-sized, full-color papers and distributing them throughout Downtown each week, offering content that covers nightlife, culture, food, fashion, news and entertainment....

We believe that there's a void in the marketplace right now for a print publication that is really aimed at letting those who live, work and visit Downtown know about all the amazing events and destinations our neighborhoods have to offer each and every week.

The long-established Downtown News may beg to differ. (The Garment & Citizen, which is publishing its final issue, covered a different slice of Downtown.) Things to watch, of course, will be how many actual paying ads the new paper attracts, and what level of transparency and independence it establishes from AEG and the other business interests that represent most of the ad bucks. The staff has moved will be moving into new offices on Broadway — good luck to Eric and company.

* That will teach me to get cute: I left the closing tag off the strikethrough text up above for a while. Thanks for the emails letting me know. I should have looked!

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
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Tronc Tower? LA Times may move to downtown skyscraper*
First paying customer at Wilshire Grand
Kelly Wong, 29, Los Angeles firefighter
Inside the Arts District's Engine Co. 17
Councilman Cedillo forced into runoff*
Streetscape: Looking up on Bunker Hill
Streetscape: West 2nd St.
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