By one measure, L.A. Times is up

Poynter and the Project for Excellence in Journalism asked Scarborough Research to come up with a list of the American newspapers that in 2010 reached the biggest local audience, online and in print. The Los Angeles Times (4,492,958 weekly) came in second to the New York Daily News, and had the highest percentage increase (2.7 percent over the previous year) of any top 20 paper. Caveats abound: the calculation claims to count readers who read the paper at once in the study week, or who visited the website once, minus duplications. They also have to be in the paper's local circulation area. People who visited the LAT from outside SoCal didn't count, and neither did most of the vast online readership of the New York Times (which thus comes in just behind the LAT). Also, the Wall Street Journal and USA Today weren't counted at all, since they don't have a local area.

The Media News Group papers in So Cal collectively came in at #7, with 2,773,882.

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