The Associated Press made calls to some top executives in Hollywood looking for quotes to freshen up the prepared obituary on Apple's Steve Jobs. When Apple heard about the calls, the company put out the word not to talk, says the New York Post.
Calls are believed to have been placed in the last two weeks to honchos at Universal Studios, Warner Pictures and record labels Sony, EMI and Warner Music.
A source told Page Six, "Apple found out about it and asked everyone involved not to give any quotes, although most of those called had already refused."
Jobs has been out on medical leave and not seen in public since March. He is due to give the keynote speech today at the Worldwide Developers Conference.