The question, Patrick Goldstein asks, is why? There are at most 15,000 potential Emmy voters, and not all of them living here. "Does a bus ad really translate into anything resembling awards-season prestige? As one awards consultant quipped: 'I'm guessing Showtime's operating theory is that if an Emmy voter notices the ad, it will be completely subliminal, so they might remember the ad but forget that they saw it on a side of a bus. In fact, there are so many out-of-work TV actors these days, you might find a lot of Emmy voters actually riding the bus.'"
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