The Wrap is bringing in Fred Schruers as a senior writer whose job will be to cover "broad aspects of the entertainment and media industries....centered on the interface between film studios, television productions, record labels and the corporate oligarchs who control them." That's from the news release, which notes that Schruers had been writing "The Hollywood Deal" blog at Portfolio.com but was more known as a writer in Premiere's west coast bureau. Before that he contributed to Rolling Stone. For the second hire, The Wrap is going young and less experienced, naming recent Columbia grad Lucas Shaw as a media reporter. He has family chops for the job: his late father, David Shaw, created the beat of media reporter and critic at the Los Angeles Times and was the first newspaper media writer to be allowed to go deep and critical about his own paper. He won a Pulitzer Prize in 1991. David Shaw died in 2005.
More by Kevin Roderick:Ralph Lawler of the Clippers and the age of Aquarius
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LA Times writers revisit their '92 riots observations
Recent Media stories on LA Observed:LA Weekly's executive editor in '92 details riot coverage
Los Angeles more worldly since '92, LA Times 'more insular'
More recommended media coverage of the riots
Shelby Coffey, LA Times editor then, on the night the riots erupted
When LA Weekly (did) cover the riots *
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