HuffPost apologizes for over-aggregating

What the Huffington Post does with many stories it picks up from others (including LA Observed) is have a junior writer rewrite them without adding new facts or smart observation, then not hint until the end that the story actually came from somewhere else. The link is usually given there at the bottom, but the whole game is to satisfy the reader enough that they don't click the link and leave HuffPost — but instead stay to inflate the home team's stats. Ad Age's Simon Dumenco called out Huffington for the practice, with stats showing how few click throughs actually result for the originators of stories. Today, a top editor apologizes and says that the HuffPost writer on the specific piece Dumenco flagged has been suspended.


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Media stories on LA Observed:
LA Weekly's executive editor in '92 details riot coverage
Los Angeles more worldly since '92, LA Times 'more insular'
More recommended media coverage of the riots
Shelby Coffey, LA Times editor then, on the night the riots erupted
When LA Weekly (did) cover the riots *

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
LA Observed on Twitter and Facebook