It's official: Glendale is boring

Image consultants hired by the city of Glendale reported back this week after a year of marketing research. The bad news: "most people think of Glendale as the boring city between Burbank and Pasadena," says the News-Press. The answer, apparently, is a new branding campaign around the tagline, “Your Life. Animated."

With a nod toward Glendale-based animation studios such as DreamWorks Animation and Disney’s creative campus, the phrase comes with a new logo that includes the city’s name in lowercase letters surrounded by five multicolored curlicues....

The City Council approved the branding elements Tuesday on a 4-1 vote, with Councilman Dave Weaver dissenting. He called the rebranding project — with a budget of $1 million in redevelopment money — a waste of money...."I feel like Uncle Scrooge. I just don’t get it,” Weaver said."

Up first: Glendale Galleria to get a makeover, with windows.