Our LAT sniff story has legs

times-sniff-test-crop.jpgThe Atlantic Wire picked up my post from last night remembering — with photographic evidence — the time when Times-Mirror CEO Mark Willes commissioned a sniff test comparing the smell of his L.A. Times with other papers. "Everybody made fun of The Los Angeles Times when they hired a former General Mills executive as CEO, which was the right thing to do since he ran the company into the ground with his zany ideas," writes the site's Adam Clark Estes. "Ultimately, it wasn't stinky paper that was holding the L.A. Times back."


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent LAT stories on LA Observed:
LA Times writers revisit their '92 riots observations
Los Angeles more worldly since '92, LA Times 'more insular'
More recommended media coverage of the riots
Fiction does have a winner at LA Times Book Prizes
LA Times geography throws USC a curve

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