Campaign 2012

Sherman and Berman add flacks

Schwada1.jpgRep. Brad Sherman has hired a familiar name to be his campaign spokesman during this year's showdown in the San Fernando Valley. It's John Schwada, the former Fox 11 politics reporter who took a few spins around the track here last year as a contributor at LA Observed. Before joining Channel 11 Schwada had been a reporter at the LA Times and, before that, for the Herald Examiner.

Meanwhile, Sherman's rival in the Democratic primary, Rep. Howard Berman, has listed a new contact atop his recent press releases as well. It's Steve Honig, who has a Studio City-based PR firm with recent clients that have included Lindsay Lohan and Brooke Mueller. Earlier this week, Berman was dinged by Citizens for Responsibility and Ethics in Washington for paying his brother Michael $170,000 in consulting fees during the last two election cycles even though Berman faced no serious opposition.

More by Kevin Roderick:
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Read the memo: LA Times hires again
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Recent Campaign 2012 stories on LA Observed:
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Santa Monica mayor resigns, heads to Sacramento
Measure J edges closer to (but not over) 2/3
Richard Bloom's lead grows in Westside Assembly race
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