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Register's Angels mob shows results

You might remember last month when we posted the memo that disclosed plans by the Orange County Register to swarm the Angeles' season opener with a "news mob" of virtually thousands. They did the deed on Friday and the paper's Angels editor, Keith Sharon, shares with LA Observed the key numbers.

The News Mob by the numbers:

+ 91 reporters, editors, photographers, graphic artists, designers, videographers, bloggers and miscellaneous Register and Freedom employees.

+ 56 stories (5 of them with multiple live updates.)

+ 845 photographs either taken live or posted by the Register on April 6.

+ 88 submissions of photos and stories by Angels (and non-Angels) fans.

+ 156 new signups for the OCRegister mobile app (downloaded AND opened.)

+ 24 percent increase in mobile app visits per day.

+ 27,000: the number of references found with the Google search: Orange County Angels News Mob.

+ 1,218 percent increase in Angels page views from Opening Day 2011 to Opening Day 2012.

Here is a link to the package.


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