Orange County

Register news mob going to Disneyland (California Adventure actually)

Remember when we posted the memo about the Orange County Register deploying a news mob to cover the Angels' season opener? It worked so well that the newspaper is using the news mob tactic again — this time to swarm the re-opening next month of Disney's California Adventure. The park next to Disneyland in Anaheim relaunches the week of June 15 with a new Cars Land, Buena Vista Street, rides and a restaurant. From a Register note:

The Register will have photographers, videographers and reporters from sports, real estate, pop culture, theater, food, OC Moms, retail, cities, crime, features, travel, social issues – and virtually every department in our news organization -- covering the event. Dozens of Disney fans will also participate in the coverage by contributing photos, memories and reviews of new Disney experiences.... Since April 6 when the News Mob highlighted the Register’s Angels coverage, the Register’s audience for the Angels has exploded. Without counting Opening Day stories, the Angels’ regular coverage in April and May is on pace to reach page view levels only achieved (in our professional sports coverage) by the Lakers during the championship run of 2010. In other words, one of the worst starts in Angels’ history is on par with the Lakers’ victory over the Celtics and the championship parade. The Register is considering several upcoming News Mobs, including Election Day and the Orange County Auto Show.

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