For almost every new issue of the magazine, 'Los Angeles' has a newsmaker event to build interest in the issue. This morning's Breakfast Conversation Series gathering at Kate Mantilini was on the topic of Made in LA — about the local apparel industry — and included some light remarks by Mayor Antonio Villaraigosa. It's the first time I can remember Villaraigosa doing anything with the magazine since the 2009 Failure cover and Dear Mr. Mayor letter in the magazine from writer Ed Leibowitz, asking "Why, you may ask, are we so bitter?"
Villaraigosa was in a playful mood as he sat beside editor Mary Melton.
Thank you Mary for that introduction and thank you for putting this together.
I joked—can I have a little fun?—when I got invited by Los Angeles magazine, I joked, ‘Are you kidding me?’ I was on the cover of Los Angeles magazine once that said, FAILURE all across. And then I had a little General Petraeus moment, and I had another article! The women on my staff said, ‘don’t worry about it mayor, it was a great picture.’ The guys said, ‘well, if you read the story, the guy [Ed Leibowitz] actually wants you to stay here in LA, finish the job, but doesn’t want you to run for Governor.’ And then my communications director said, ‘well I really wouldn’t worry because nobody read it.’
But I want in all seriousness to say thank you, because I was Made in L.A. too.
Wait: General Petraeus moment?