Councilman Eric Garcetti is the first of the mayoral candidates, I believe, to air a TV spot in Spanish. He calls it "Comprobado" and speaks in Spanish about his record. "This ad helps Eric reach more voters about his record as a job creator and his focus on solving problems for LA residents," said Garcetti campaign strategist Bill Carrick in a statement. "Spanish language media is a critical part of the Los Angeles communications environment."
Garcetti goes up with Spanish language ad
More by Kevin Roderick:'In on merit' at USC
Read the memo: LA Times hires again
Read the memo: LA Times losing big on search traffic
Google taking over LA's deadest shopping mall
Gustavo Arellano, many others join LA Times staff
Recent Campaign 2013 stories on LA Observed:Shallman and Carrick on 'Which Way, LA?' tonight
Greuel consultant blames the LA Times
Morning Buzz: Friday 5.24.13
Campaign 2013 photo gallery by Gary Leonard
Election post-mortem in quotes (some very pointed)
Losers in the mayoral race: Latino leaders?
Yaroslavsky: No regrets and some advice for the next mayor
Garcetti thanks Greuel and LA, says election was 'never for sale'