The Wrap loses its publisher to rival Finke and Penske

Stacey-Farish-crop.jpgStacey Farish, publisher of The Wrap since November of 2011, has jumped to Deadline's print magazine, Awardsline. She also becomes vice president of PMC Entertainment. Score one for Nikki Finke in the continuing war over the future of online Hollywood trades. Her Deadline announced the poach last afternoon; note the little dig at the end:

She will be working with Nic Paul, the Senior Vice President of PMC Entertainment ad sales. “ remains one of our top priorities at PMC, and we think Stacey is exactly the right person to partner with Nic Paul, who has single-handedly built Deadline into the most successful digital trade business,” said PMC Founder and CEO Jay Penske. “Stacey has done so much in her career, and very few sellers can combine her insider trade knowledge with great consumer sales relationships. Hiring her demonstrates PMC’s commitment to the rapid growth of Deadline as one of the most dynamic companies to watch in the digital media arena.” first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-running print column. Her site was purchased by Penske Media Corporation (PMC) in June 2009 and has expanded to include such showbiz editorial stars as Mike Fleming, Nellie Andreeva, Pete Hammond, David Lieberman, Nancy Tartaglione, and Dominic Patten. Sharon Waxman’s The Wrap continues to suffer a revolving door of ad and editorial personnel and executives.

In the hours since, Waxman has taken to Twitter trying to tweak Finke. She has only drawn one response that I've seen.

‏@sharonwaxman @nikkifinke do you seriously think that paying stacey farish a mountain of $$ to leave thewrap will hurt us? #pathetic

‏@NikkiFinke @sharonwaxman You're inaccurate. I didn't even know your publisher was jumping. I only do editorial. Always have. Always will.

Since that public exchange, Waxman has posted a couple more:

An act of trade war? Richard Horgan asks at Fishbowl LA.

More by Kevin Roderick:
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Gustavo Arellano, many others join LA Times staff
Recent Trades stories on LA Observed:
Robert Osborne, 84, host on Turner Classic Movies
Janice Min leaving THR, Matthew Belloni upped
NYT's Michael Cieply named editor of Deadline
Report: Sasha Frere-Jones left LA Times under a cloud
Nikki Finke looks back, Frere-Jones era over at LAT and more media notes
Variety hires last LA Times Europe correspondent
LA Weekly's Maddaus to Variety and more media notes
LAT TV writer jumps to The Wrap and other moves on the beat