The Broad will open as a free museum

gracetti-broad-on-site.jpgMayor Eric Garcetti with Eli Broad, Joanne Heyler of The Broad and Elizabeth Diller of Diller Scofidio + Renfro. Iris Schneider photo.

The Broad opened its doors to the media today for a hard-hat tour of the still under-construction museum on Bunker Hill's Grand Avenue. Mayor Eric Garcetti helped draw a crowd. The news is that when the Broad opens to visitors in late 2014, general admission will be free. The museum said it would occasionally charge for ticketed events.

The Times was given the early access it typically gets from local institutions hoping to secure bigger and more favorable coverage. Here's the LAT's video, photos and story by Mike Boehm. More coverage from today by LA Weekly, Downtown News and Archinect.

More by Kevin Roderick:
'In on merit' at USC
Read the memo: LA Times hires again
Read the memo: LA Times losing big on search traffic
Google taking over LA's deadest shopping mall
Gustavo Arellano, many others join LA Times staff
Recent Arts stories on LA Observed:
How to escape social grit and grime: hear the music, see the dance
Why aren't LA's blocks in CTG's 'Block Party'?
New at LACMA: Charles White and Central Asian Ikats
Cinderella goes to war, Benjamin Britten shares the blitz
Pianists in 'Ragtime' and 'Green Book' make history
Molly Barnes
Kosher Nostra reunites: Music makers in all their unfaded glory
Don Shirley's theatrical highlights of 2018