First video ad for the Los Angeles Register


This is the first promotion I've seen for the LA Register. It ran on the video scoreboard at
Dodger Stadium before the Kings-Ducks game tonight. "This spring...prepare for history to be made." The Register's new editor, Rob Curley, posted it on You Tube.

The latest hints are that the new Register will debut as a daily newspaper in parts of Los Angeles County around March.

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
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Read the LA Times response to Los Angeles Magazine's piece
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Oops: 6-year-old Betty Broderick story runs in LA Times*
More details on mixed use plan for LA Times buildings
Tribune doubles down on the whole Tronc thing
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Sadly for LAT, this might be worst Tribune yet


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