First video ad for the Los Angeles Register


This is the first promotion I've seen for the LA Register. It ran on the video scoreboard at
Dodger Stadium before the Kings-Ducks game tonight. "This spring...prepare for history to be made." The Register's new editor, Rob Curley, posted it on You Tube.

The latest hints are that the new Register will debut as a daily newspaper in parts of Los Angeles County around March.

More by Kevin Roderick:
'In on merit' at USC
Read the memo: LA Times hires again
Read the memo: LA Times losing big on search traffic
Google taking over LA's deadest shopping mall
Gustavo Arellano, many others join LA Times staff
Recent Newspapers stories on LA Observed:
Olde-time L.A. journalism
Endangered SoCal papers plead for your help to continue
Soon-Shiong assures LA Times staff it's going to be OK
A reporter says farewell to his newspaper home
LA Times 'prince of darkness' strikes
Deep layoffs began Monday at SoCal News Group
Read the LA Times response to Los Angeles Magazine's piece
NYT thins more in Los Angeles, and the LAT hires locally