Newspapers

First video ad for the Los Angeles Register

la-register-ad-grab.jpg

This is the first promotion I've seen for the LA Register. It ran on the video scoreboard at
Dodger Stadium before the Kings-Ducks game tonight. "This spring...prepare for history to be made." The Register's new editor, Rob Curley, posted it on You Tube.


The latest hints are that the new Register will debut as a daily newspaper in parts of Los Angeles County around March.


More by Kevin Roderick:
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