Newspapers

First video ad for the Los Angeles Register

la-register-ad-grab.jpg

This is the first promotion I've seen for the LA Register. It ran on the video scoreboard at
Dodger Stadium before the Kings-Ducks game tonight. "This spring...prepare for history to be made." The Register's new editor, Rob Curley, posted it on You Tube.


The latest hints are that the new Register will debut as a daily newspaper in parts of Los Angeles County around March.


More by Kevin Roderick:
LA Observed Notes: Baca goes down, LAX shuffle, media moves
LA Observed Notes: Big TV news, media moves, obits and more
LA Observed Notes: Writers on the verge, Fox, the riots and more
Bray-Ali support collapses over his web past
What would Ray Bradbury say?
Recent Newspapers stories on LA Observed:
Read the LA Times response to Los Angeles Magazine's piece
NYT thins more in Los Angeles, and the LAT hires locally
Oops: 6-year-old Betty Broderick story runs in LA Times*
More details on mixed use plan for LA Times buildings
Tribune doubles down on the whole Tronc thing
Tribune Publishing sending its IT jobs to India
Tribune Publishing slides toward parody
Sadly for LAT, this might be worst Tribune yet


 

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