Former Variety tower gets new tenant and name

Thumbnail image for variety-bldg-tower-side.jpg
LA Observed file photo.

The Miracle Mile office tower formerly named for Variety (and before that for People's Bank) is getting a new anchor tenant. SBE, the lifestyle and hospitality company headed by Sam Nazarian, is taking the top two floors (about 30,000 square feet) that Variety has occupied and will have naming rights for the building. SBE will move out of its Beverly Boulevard home and over to 5900 Wilshire in the spring, says The Ratkovich Company, which owns the tower.

The 5900 Wilshire building is also home to the Sundance Institute, Los Angeles magazine, Millennium Entertainment and Edelman PR, among other media companies.

Variety said last year it would be moving to West Los Angeles.


More by Kevin Roderick:
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