Los Angeles Magazine embraces car culture

la-driver-grab-mini.jpgJust when it seems from consuming any media that LA has abandoned its automobile ways — but in actuality hasn't — Los Angeles Magazine decides to zig where the others zag. The magazine has just launched LA Driver, a section of its website devoted to driving, cars and the people who buy them.
Sure, the blog apparently exists to lure premium ads, but the blurb bills it as "your destination for car culture, road trips and commuter survival." All the other media are pandering to the relative few who ride trains (while ignoring the masses who bus) or trying to win the favor of the dedicated bike rider niche, so why not? Might as well go for the under-served majority. Not that they will necessarily be able to afford the kind of car candy that LA Driver is pushing.

From the flackage:

The vertical will explore the city from behind the wheel with expert bloggers weighing in on what you need to know about driving in L.A. Readers can expect to find new content daily alongside reported features, cool events, and slide shows. Our philosophy: You live in your car. It’s time to enjoy it.

There's an editor, Christina Wolfgram, and contributors in Jon Alain Guzik, Neal Broverman and Ronald Ahrens.

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