Survey question posted at JimRomenesko.com
The Los Angeles Register's marketing pitch to potential readers is to introduce the seldom-seen paper in full-page ads featuring the phrase "refreshingly non-liberal." It leaves readers to figure out what the heck kind of news they actually will get. At Aaron Kushner's newspaper in Riverside, it sounds like they're exploring a major shove toward the right. Jim Romenesko reports that Press-Enterprise subscribers received a marketing survey this week asking if they would continue taking the paper if radio bombast Rush Limbaugh were added as a columnist. Readers were asked to give several impressions of Limbaugh.
"Does Kushner plan to add Limbaugh to his op-ed pages? His marketing vice-president, Lelani Kroeker, tells Romenesko readers: 'We are considering a number of new content initiatives, and we regularly survey our readers as part of our planning process. To date, no decisions have been made about pursuing a relationship with Rush Limbaugh.'"