The Wrap does the ice bucket meme -- without water (video)*

the-wrap-ice-bucket.jpg
Screen grab

The Wrap's story on its participation in the ALS ice bucket challenge managed to claim a bit of Westside enviro correctness: "With California in the midst of a drought, TheWrap opted against using water, and instead just waited for some of the ice to melt."

What it seems to mean in practice is that head honcho Sharon Waxman doesn't even get her hair mussed. Watch:

Being a combative Hollywood trade, as well as water savers, The Wrap's three challenges were sent out to The Hollywood Reporter, Variety and Deadline.

Afternoon update: What it looks like when a media staff actually joins a trend, using ice water as intended. From the Jewish Journal of Los Angeles:

Thursday update: Good response from Waxman, and a Wrappie whiner makes his kids proud:

And from a Wrap non-fan:



More by Kevin Roderick:
This drought's impact on the West is already big
Today's LA newspaper front pages vary a lot
Thursday morning news and notes
Angels ace Richards taken from field on stretcher
Deborah Sussman, Los Angeles area designer was 83
Recent Media people stories on LA Observed:
Daily News and LANG hire county reporter from Register
The Wrap does the ice bucket meme -- without water (video)*
Reporter James Foley, 40, murdered on video in Syria
Beutner makes the media rounds, sounds upbeat
LA Times reporter says au revoir to Silicon Valley

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
LA Observed on Twitter and Facebook