Media people

Fox News Latino features LAT's Campoverdi as a 'Latina for change'

alejandra-campoverdi-ucla.jpgAlejandra Campoverdi, the former Obama Administration aide who we told you last week is joining the LA Times, is the focus of a mini-profile on the Fox News Latino website. Her job at the Times will be managing editor of #EmergingUS, the paper's new multimedia venture on race and multiculturalism headed by immigration activist Jose Antonio Vargas. "Raised in Los Angeles by a single mother from Mexico, Alejandra Campoverdi has spent her career changing the national media game," the site gushes. Excerpt:

"I spent a good part of my childhood crammed into a tiny apartment with my [grandparents], aunts and mom,” Campoverdi told Fox News Latino. “It was all-hands-on-deck from Day 1, and I've been working since a young age."


Her work ethic took Campoverdi from humble beginnings on the West Coast to Harvard’s Kennedy School of Government. After graduating with a Masters’ degree, Campoverdi turned down a scholarship to business school and joined instead the presidential campaign of then-Senator Barack Obama. After the election, she became the White House Deputy Director for Hispanic Media.

"I'll never forget one particular time I briefed President Obama before an interview in the Oval Office,” Campoverdi said. “I realized the enormity of the moment – that I was the Latina sitting with the President of the United States as he was interviewed by Latina Magazine. It reminded me of the opportunity my mother sought when she immigrated to the United States, and when I later had the opportunity to introduce her to President Obama, I couldn't have been prouder to watch her dreams come full circle."

Previously on LA Observed:
Former Obama aide named managing editor of LA Times race venture


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