Mayor Eric Garcetti takes part in Twitter Town Hall in January, from his Facebook page.
Carl Marziali, the former vice president for media and public relations at USC, joins Mayor Eric Garcetti's media office next week as a second press secretary. Via the flackage from Garcetti's office, "Marziali will work alongside current press secretary Connie Llanos to communicate Mayor Garcetti’s bold agenda to create a more prosperous, safe, livable, and well-run city." In addition to Llanos, who joined Garcetti as press secretary last July, Naomi Seligman remains as director of communications. Vicki Curry is the chief public information officer on city issues and for departments around City Hall.
In November, you might remember, Garcetti's team posted several openings. Here is the announcement today on Marziali.
Mayor Eric Garcetti today announced the appointment of Carl Marziali, former assistant vice president for media and public relations at the University of Southern California, to the position of press secretary. Marziali brings 25 years of experience in media relations and journalism, including 11 years in senior positions at USC.
In the Office of the Mayor, Marziali will work alongside current press secretary Connie Llanos to communicate Mayor Garcetti’s bold agenda to create a more prosperous, safe, livable, and well-run city.
“Carl’s wealth of experience leading media relations efforts at a world-renowned institution will make him an invaluable asset to my administration,” said Mayor Garcetti. “More importantly, he knows Los Angeles and he’s already worked at the center of several critical issues to our City. I look forward to him joining the team.”
As an assistant vice president at USC, Marziali led media relations strategy and execution for advocacy campaigns, including successful efforts to win approval for the development of USC Village and a new master lease for the Los Angeles Memorial Coliseum.
In his most recent position, and previously as director of research communications, Marziali led efforts to promote USC research and policy of wide societal impact — from landmark studies linking clean air regulation to improved health in children, to innovations in digital technology that are transforming entertainment, health care and education. Marziali’s media relations and social media teams have been nationally recognized for their success in translating and publicizing university research.
Marziali began his journalism career as a city hall reporter near Vancouver, British Columbia and went on to run a feature writing and media relations consulting practice in Chicago for 10 years. He holds master’s degrees in Mathematics and English Literature from the University of Chicago.
“I feel privileged to join Mayor Garcetti’s team,” Marziali said. “He is making tremendous progress with a forward-looking agenda that I admire and support enthusiastically for its focus on smart long-term growth.”
Marziali starts his new position on Monday, Feb. 8.