I am not surprised at the tale of woe Kim Cooper of 1947Project tells in re: the late L.A. Alternative, and the response of its publisher Martin Albornoz. The statements made by the Alternative when it shuttered came across as a tad self-serving. It never got a toehold in the market because despite the name change it was still very Silver Lake oriented and it should not surprise anyone their advertiser base never grew. It was also damn hard to find in most parts of the city. And now their much touted "cyber-only" vision after the paper version folded has imploded amidst unpaid debts and excuses. A sad end to what was a pleasant supplement to the Weekly and CityBeat.