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Front page ads

Kevin Roderick • Bio • Email

Times Publisher David Hiller promises that front page ads will be tasteful and not schlocky...

Who are they kidding? These guys from Chicago wouldn't know a good ad if it bit them on the backside. Readers all across the Southland now have schlocky ads on the front page of the LATimes dancing in their heads and the bad news is that those imagined ads won't be nearly as schlocky as what the Times deems okay to run.

As for communicating well and reader reaction being okay? That further drop in circulation should remind the folks in Chicago that we aren't interested in ads on the front page, fashion, celebrity sightings and all those other superficial things they think we are interested in. We want the news: local, national and international, well told and well presented.

Otis Chandler understood this. Why is it so hard for the guys from Chicago to understand it?

Lynn Zook
Sherman Oaks

July 16, 2007 08:45 AM • Native Intelligence • Email the editor

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1:56 PM Thu | Metrolink and freight train 'scrape' in Rialto

1:52 PM Thu | Times rakes it in on Obama merchandise

Citigroup considers sale

5:07 PM Thu | WSJ reports that Citigroup executive are looking into the possibility of selling the financial giant or auctioning off pieces.

Roubini told us so

2:29 PM Thu | The NYU professor has predicted with confounding accuracy that the markets will keep going down.

Going through 'The Changes'

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Lost thunder: BLM preparing to execute 30,000 wild horses

Deanne Stillman | We stripped the Indians of their ponies, and now we're doing it to ourselves.

LA's fire-orange sun

TJ Sullivan | When the sun looks like that, there's a big fire somewhere regardless of whether we see or smell smoke.

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Innovation chief Abrams not too impressed with Times

Lee Abrams, Tribune Company's chief innovation officer, doesn’t seem too impressed with the Los Angeles Times. That’s the feeling I got when he appeared at the Los Angeles Press Club.