Definition of erratic — and popular

Graph
This graph from Compete.com charts the seasonal ups and downs of traffic to the official websites of the four major American pro sports. Unique visitors in a month is the metric. The overall trend for MLB.com and NFL.com is up, and even in the off-season baseball never dips below three million and the NFL stays above two million. I guess the NBA's audience just isn't as website-driven, perhaps because hoops fans don't obsess about stats and inside information about players in a large organization. Or maybe NBA.com just isn't as useful and entertaining. The NHL's line is just sad, what can I say.

Here's how Compete's analyst reads the data:

Both NFL.com and MLB.com have become the front runners in attracting online enthusiasts. The similarities between the two sites’ visitation trends should come as no surprise as there is a great deal of overlap in the fan base of the two sports. Spring Training begins just as Superbowl memories begin to fade, and football kicks in right around the time the playoff contenders are being decided in baseball. The fans follow the cycles accordingly.

By contrast, the NBA, marred with fights and player disobedience, has experienced a decline in online interest. In 2001 NBA.com’s peak monthly unique visitor count rivaled that of NFL.com and MLB.com. But by 2006, the NBA’s high-water mark was just over 5 million unique visitors — a fraction of the peaks of 8.5 million and 9.2 million people to NFL.com and MLB.com respectively.

Hockey is the clear bottom dweller in the category, reflecting the NHL’s difficulties as of late. As if the sport’s waning popularity in the US wasn’t enough of a disadvantage, the lockout that canceled the 2004/2005 season appears to have solidified the league’s online property’s position in the rear of the pack.

Via 6-4-2

Graphic: Compete.com

January 4, 2007 12:02 AM • Native Intelligence • Email the editor
 

© 2003-2014   •  About LA Observed  •  Contact the editor
LA Biz Observed
2:07 PM Sat | The funeral for Mark Lacter will be held Sunday, Nov. 24 at 12 noon at Hillside Memorial Park, 6001 W. Centinela Avenue, Los Angeles 90045. Reception to follow.
Native Intelligence
Molly Selvin | Sometimes the cable guy is really the cable guy. Sometimes the guy with dogs who lives in his RV is just homeless.
Phil Wallace | The Chargers move to LA on the same day that the Rams hire the youngest head coach in NFL history. Meh.
Gary Leonard | Take My Picture Gary Leonard runs weekly at LA Observed.
Bill Boyarsky
The new proposal by local government and charitable institutions for a $10 million legal defense fund for immigrants threatened with deportation by President-elect Donald Trump offers a helping hand to those who really need it.
Jenny Burman
Before I lived in Echo Park, there was a tiny 1920s bungalow-cottage-standalone house on N. Occidental in Silver Lake. I...
Here in Malibu
A break from the rain and a break from work and oh the colors: Every puddle played host to a...