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The satirical free magazine, which launches tonight with a party at the Friar's Club, is written up low in Sridhar Pappu's media column in today's New York Observer. "It’s a little bit of Spy, a little bit of The Onion and a little bit of Robert Benchley," says Richard Rushfield, a contributing editor for Vanity Fair and one of the co-founders. The other is Stacey Grenrock Woods, a correspondent for The Daily Show and sex columnist for Esquire. "We don’t hate L.A.," she says. "We love L.A. It’s our town."
At the Innuendo website, the cover story "Worst of L.A." declares a list of worst people in L.A.: Joe Roth, Kevin Spacey, Arianna Huffington, Brett Ratner, Sandra Tsing Loh and acting teacher Milton Katselas (he's titled "worst Scientologist"). A separate piece appears to nominate radio guy Tom Leykis as worst of the worst.
The Observer column says one of the stories slams the LA Weekly, which Rushfield tells the paper is a disgrace. "They have 52 cover stories a year, and I challenge you to name three. ‘Best of L.A.’ doesn’t count."