Urban living and cocktails

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The first issue of Vodka magazine, based here in L.A., has hit the streets with photographs from former District Attorney Gil Garcetti's book Iron: Erecting the Walt Disney Concert Hall. The ex-prosecutor (and father of councilman Eric Garcetti) is also pictured on the contributors page, says this week's L.A. Business Journal.

From the Vodka press release:

Vodka Magazine is a new bi-monthly lifestyle magazine about urban living, cocktails, and emerging cultural trends...Vodka Magazine is written for adults 21 to 35 that are single with no kids. The readers hang out at clubs/bars 4+ times a week. They're fashionable and earn a high household income of over $80,000. Vodka Magazine's strategy is to hit major bookstore chains and independent newsstands, and grow at a steady pace. The 2004 year end-target is 40,000 to 50,000 per issue, and will have a cover price of $4.95.

The LABJ's front page has stories on Mayor Hahn defending his embattled aides, Disney's local impact and the hit that Hollywood shops take from all the pre-Oscars shutdowns. Inside is a feature on the two PricewaterhouseCoopers accountants, Rick Rosas and Greg Garrison, who claim to be the only people who know the Oscar winners ahead of time. There are also short items on the Larry Flynt building in Beverly Hills being subdivided for apartments (his Hustler offices would remain) and on a Beverly Hills salon that offers what the treatment menu calls an hour-long Butt Facial for $85. A jar of Butt Facial cream sells for $39.95.

Simone Schmidt of the Roxbury Pilates Spa explains the name: "It's a facial, and you do it in the area of the butt. Why not call it what it is?"


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