Celebrity culture comes to AARP

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The LAT's Bob Baker has a piece in the Calendar section on the newly younger and hipper magazine put out by AARP, the group for people 50 and older that used to be called the American Association of Retired Persons. The former Modern Maturity is now called AARP The Magazine, the top editors come from Utne Reader and Men's Health, and the terms "senior citizen" and "boomer" are banned. Also:

It religiously puts a celebrity on every cover. (The current issue features 57-year-old new grandfather Billy Crystal. Coming next: Cybill Shepherd, 54, and Kevin Spacey, 44.) Recently, the magazine hired a veteran L.A. entertainment writer as its "celebrity wrangler," in part to convince female actresses that posing for AARP is not career suicide.

The wrangler is said to be Nancy Griffin, the co-author with Kim Masters of Hit and Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood who has written for Esquire, Premiere and other magazines.


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