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The June issue of Reason magazine with a customized satellite photo of each subscriber's home on the cover is starting to arrive in mailboxes. The New York Times (and L.A. Observed, of course) told people about it back in early April. Today, the L.A. Times goes into some detail on how and why it was done.
Previously on L.A. Observed: They know where you live
Clarification that only a Reason contributor could care about -- the article described the mag as "Libertarian" instead of "libertarian," therefore implying an affiliation with the Libertarian Party, of which there is nada (much to the Party's consternation).
Posted by: Matt Welch at May 20, 2004 02:03 PM2nd trivial clarification -- the mag's circulation is around 55,000, not 40,000. If I'm not mistaken, the 40,000 figure (first spread by the NY Times) represents *subscribers*, not total circ. Not that it matters overmuch....
Posted by: Matt Welch at May 20, 2004 03:56 PM
of LA Observed
maybe they should have titled it, "We know where your mail lives."
It's a neat trick but heaven knows that most people with real privacy concerns use mail drops and keep their real estate in the name of relatively anonymous trusts.
Posted by: Mr. Ricey at May 19, 2004 02:10 PM