Topless for the Sparks

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Heather La Bella is director of tactical marketing for the Los Angeles Sparks, the Women's NBA team that is always looking to bring in more young hetero male fans. She approached Playboy about buying an ad, but when she discovered it would cost $25,000, she cut a deal to pose topless instead. The appearance was encouraged by team president Johnny Buss, whose sister Jeanie appeared in the magazine nine years ago. Buss says of his dad Jerry:

"My dad has always said that that's the only Playboy he's never read. But this one he will read over and over again."

ESPN.com has this one covered, via the Sports by Brooks site. Brooks also has a sighting of Dallas Mavericks owner and blogger Mark Cuban in the South Bay.


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent stories on LA Observed:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations

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