Topless for the Sparks

| 6 Comments

Heather La Bella is director of tactical marketing for the Los Angeles Sparks, the Women's NBA team that is always looking to bring in more young hetero male fans. She approached Playboy about buying an ad, but when she discovered it would cost $25,000, she cut a deal to pose topless instead. The appearance was encouraged by team president Johnny Buss, whose sister Jeanie appeared in the magazine nine years ago. Buss says of his dad Jerry:

"My dad has always said that that's the only Playboy he's never read. But this one he will read over and over again."

ESPN.com has this one covered, via the Sports by Brooks site. Brooks also has a sighting of Dallas Mavericks owner and blogger Mark Cuban in the South Bay.


More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent stories on LA Observed:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
David Ryu and candidate Mike Fong
LA Observed Notes: Photos of the homeless, photos that found homes
Volleying with Rosie Casals
Lloyd Hamrol


 

LA Observed on Twitter