Media people

That didn't last long

In November we told you about Carol Stogsdill, the former Senior Editor and Vice President/News at the Times and later VP at Fleishman-Hillard, taking a senior job at crisis PR agency Sitrick and Co. Today comes word that she will be the new Executive Director, Media Relations, at UCLA. The memo follows:

From: Lawrence Lokman
Sent: Monday, February 07, 2005 6:14 PM
To: UCOMM Everyone (Mail Dist)
Subject: Appointment of Carol Stogsdill to Head Office of Media Relations

I am pleased to announce the appointment of Carol Stogsdill as Executive Director, Media Relations, at UCLA, beginning Monday, February 14. Carol brings nearly 30 years in the news business at leading newspapers, plus experience as a senior public relations counsel to corporations and institutions on complex media and public affairs issues.

Carol was senior editor and vice president with the Times, where she supervised a staff of 550 reporters, editors, artists and photographers, managed a $40 million annual budget and supervised expansions of the Orange County, San Fernando Valley and Ventura County sections. She also directed the metropolitan staff that won a Pulitzer Prize for its coverage of the Northridge earthquake.

Carol came to the West Coast from the Chicago Tribune, where she held a number of key newsroom editing positions in her ten years there. She also served as Deputy Sports Editor, during which time the section received numerous content and design awards from the American Society of Newspaper Editors and the Society for News Design.

Carol has held senior positions with agencies including Fleishman-Hillard and APCO Worldwide, and, as a consultant, has served a mix of corporate and nonprofit clients including the Rose Bowl, Directors Guild of America, The Nature Convervancy, and a law firm representing the Los Angeles Archdiocese.

While living in Chicago, Carol taught newspaper editing and ethics to graduate students at Northwestern University's Medill School of Journalism. She is currently active with a number of nonprofit community and journalism organizations and serves on the Survey Advisory Board of the Public Policy Institute of California.

Please join me in welcoming Carol to the University.

Lawrence H. Lokman
Assistant Vice Chancellor
University Communications


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