AEG's great hope

BeckhamSure, in Europe he's just a bench warmer on Real Madrid who got dropped from the English national team. But here, David Beckham will do as a new media face for American soccer as brought to you by the folks at Anschutz Entertainment Group. And he has that tabloid-fodder wife. Daily Telegraph sports writer Chris Davies told Sky News: "The LA lifestyle would suit Posh but (for a player) it's an elephant's graveyard. If you go there you might as well sign off and claim your pension." SoCal Sports Observed and LA Biz Observed were all over it this morning (and back in December.)


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Sports stories on LA Observed:
Ralph Lawler of the Clippers and the age of Aquarius
Matt Kemp, Dodgers and Kings start big weekend the right way
Bill Skowron, ex-Dodger and Angel was 81
One of those special athletes retired Monday
World Peace suspended for seven games, into playoffs

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