To juice up interest in Ray Bradbury's appearance this Sunday in Santa Clarita, this ad ran in The Signal. Dozens of mystified, angry calls flooded into the paper, the fire department, city hall and the theater guild that is hosting the author. As SCVTalk.com explains, the ad was intended as a satire of the book-burning theme in Bradbury's Fahrenheit 451, but a lot of people didn't get it. As a source told the website: "Bradbury isn't as well read as he used to be." In any case, the guild plans to apologize and to redesign its ads for this weekend. SCVTalk also has an interview with Bradbury online today.