Headed for the beach this weekend? Rather not swim with salmonella? Try Heal the Bay's new Beach Report Card texting service, launched yesterday.

Say you’re driving to Surfrider in Malibu to hang with family and friends. Just text the beach name to 23907 and, seconds later, the most recent letter grade pops up on your cell phone. (Surfrider, in case you're curious, gets a "Dry A" today. Suit up!)

Read the next two sentences really fast, in one of those radio commercial terms-of-service monotones:

Service is LA County-only until the end of September.
Text messaging rates apply.

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Kevin Roderick blog
1:35 PM Sat | A front-page story in the L.A. Times on the opening of KPCC's new studios in Pasadena says that next up for the NPR station is "a major expansion that its board of trustees hopes will make KPCC the hub of a regional constellation of public radio stations and a major source of news and information in Southern California."
Mark Lacter, LA Biz Observed
2:26 PM Fri | You might recall his being sent off for secretly paying clients to pursue shareholder lawsuits.
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