The New York Times is re-grouping its media reporters from the second-floor Business desk and the fourth-floor Culture desk into a new mid-way pod on the third floor, in the latest attempt to get the two teams of reporters to work together. "In my time here, I think it’s the third time there’s been a separate media pod,” said TV reporter (since 1989) Bill Carter. John Koblin at the New York Observer has the memo with the names and a follow, and Nikki Finke has a take.