The Variety name went up in giant letters today on the former People's Bank tower in the Miracle Mile stretch of Wilshire. The Hollywood trade moves into the top floor at the end of the month, joining Los Angeles Magazine in the tallest media headquarters on the boulevard. More photos at Franklin Avenue, the blog.
Variety Tower joins the skyline
More by Kevin Roderick:Standing up to Harvey Weinstein
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Architecture stories on LA Observed:Tronc Tower? LA Times may move to downtown skyscraper*
Photos from inside Hollyhock House today
Inside the Arts District's Engine Co. 17
What would Ray Bradbury say?
Westwood's Regent theatre to close, become restaurants
Norms on Pico looks to be closing this month
One Santa Fe getting a redo already
AltaSea at the Port of LA plans unveiled