The Variety name went up in giant letters today on the former People's Bank tower in the Miracle Mile stretch of Wilshire. The Hollywood trade moves into the top floor at the end of the month, joining Los Angeles Magazine in the tallest media headquarters on the boulevard. More photos at Franklin Avenue, the blog.
More by Kevin Roderick:Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Architecture stories on LA Observed:Lloyd Wright's Moore house demolished in Palos Verdes
Union Station is wonderful, but one of the world's most beautiful?
Touring the sites of famous Julius Shulman photos in LA
Pedro E. Guerrero photography at gallery in Hollywood
Peeking into Wilshire Boulevard Temple's restoration
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