The Variety name went up in giant letters today on the former People's Bank tower in the Miracle Mile stretch of Wilshire. The Hollywood trade moves into the top floor at the end of the month, joining Los Angeles Magazine in the tallest media headquarters on the boulevard. More photos at Franklin Avenue, the blog.
Variety Tower joins the skyline
More by Kevin Roderick:John Severson, 83, founder of Surfer magazine
LA Observed Notes: 60 Minutes, selling the Coliseum and more
Gil Cedillo, Nick Melvoin win LA runoffs*
LA Observed Notes: Baca goes down, LAX shuffle, media moves
LA Observed Notes: Big TV news, media moves, obits and more
Recent Architecture stories on LA Observed:What would Ray Bradbury say?
Westwood's Regent theatre to close, become restaurants
Norms on Pico looks to be closing this month
One Santa Fe getting a redo already
AltaSea at the Port of LA plans unveiled
Stahl House in legal fight over documentary
City of irreconcilable dreams
6th Street Viaduct closes for good on Wednesday