New York Times

Another ad barrier falls: NYT front page

Monday's front page in the New York Times carries a 2½-inch high display ad from CBS across the bottom. Economic necessity, the paper explains in a news story.

In the past, The Times has printed an occasional front-page classified ad two or three lines of text at the bottom of the page. And a few years ago it began selling display ads which are much larger and can combine images and text on the front pages of sections inside the paper.

But The Times did not sell displays on the first page of the first section, a move regarded by traditionalists as a commercial incursion into the most important news space in the paper.

They aren't saying how much front page placement in the NYT costs.

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