It hasn't been called the Showcase for awhile now, and many longtimers still think of the movie house on La Brea Avenue south of Melrose as the Gordon. Doesn't matter now. Chris Nichols of the L.A. Conservancy's Modern Committee says the theater once run by Cineplex Odeon closed this month. One theory: lack of parking. It opened in 1938. There's some history at LottaLiving.com and Cinema Treasures.