Bonnie Fuller is the "tabloid maven," as Style Section L.A. puts it, who is revamping HollywoodLife.com as part of the fledgling Jay Penske media empire. Fuller has hired New York Daily News ‘Gatecrasher’ reporter Laura Schreffler as her West Coast Bureau Chief. Schreffler, in turn, is looking to add some people. More at SSLA, which says the new Hollywood Life will relaunch in November "targeting style-minded women, ages 18-35.” I've also heard it described as going after TMZ's readers.