Curbed's food sites unveiled a chain-wide redesign and a national food blog, with an offer to pay other food blogs $25 to shut down and send traffic Eater's way. The Los Angeles portion of the redo is interesting for 1) incorporating "sponsored posts" on the blog, 2) designating 38 essential restaurants for L.A. without explaining why that's the magic number, and 3) opening themselves up to parody and mocking for claiming that the array of 38 restaurants "covers the entire city." Here's the actual range of Eater's city: