New Ad Age survey provides some encouragement for the industry, though look at how many folks say they read newspapers out of habit. One area of obvious concern: The number of folks who said newspaper coupons were a big draw - and who might soon be pulled away by the social couponing phenomenon.
More by Mark Lacter:
Frantic searches to set up shop in tony parts of L.A.NFL star Bubba Smith found dead in L.A. home
Solar businesses not happy with DWP's revised incentive plan
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